Overview

logoRB Oppenheim Associates was Chuy’s PR partner for its first restaurant opening in Tallahassee. The goal was to make local community members aware of the unique brand and fresh menu offerings. To accomplish this goal, we planned events to engage local community and business leaders, young professionals and the media. We strategically crafted invite lists to target key influencers who would become brand ambassadors through their experiences at the pre-opening events.

RBOA took care of event planning details, such as sending invites and ordering event rental equipment, and media relations activities, such as compiling press kits and following up with media to ensure attendance and coverage.

In addition, RBOA helped build key community partnerships with charitable organizations and contacts for future business, such as Florida State University.

Results:

  • Covered in 20 stories in magazines, e-newsletters, newspapers, radio segments and websites
  • Media event attended by 11
  • Network of Young Professionals Happy Hour attended by 21
  • Charity dinner attended by 242, including VIPs such as the mayor