In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities. In this edited excerpt, the author discusses the analytics tools that are available on LinkedIn and how you can use them to improve your marketing efforts.
LinkedIn has a collection of powerful analytics tools that let you measure your effectiveness on the site. Some of these tools are included with your free LinkedIn account while others are offered only to Premium account holders. These tools give you the ability to see how many people view, like, comment, and share your status updates and published content. You can also see detailed demographics of who views your profile so you can see what kind of people your profile is attracting.
Let’s dig deeper into who’s been viewing your LinkedIn profile and how you can use this to your advantage.