Oppenheim Roars with Lyons Acquisition Tallahassee, Fla. – Long-time Tallahassee public relations firm RB Oppenheim Associates (RBOA) is bolstering its digital marketing division, Digital Opps, with the recent acquisition of Lyons Digital Media. RBOA created Digital Opps in 2011 following its merger with Catalyst Consultant Group, LLC. Catalyst’s former CEO Michael Winn joined…
Are you struggling to gain engagement with your digital content? Here are seven overlooked resources for uncovering valuable consumer insight in order to craft highly effective digital content!
What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade? For brands centered around the 18-34 year target audience segment, this is a huge signal and the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service…
Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction: Episode 1 Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday…
What are the strategies to effectively get your message in front of the right person at the right time through location-based mobile marketing?
What is your content strategy? Do you have a method of collecting feedback and comments that will help shape your creative?
How to set your digital marketing goals for 2019! What are the 6 essential action items in delivering content at scale to win the digital attention game?
Time to update your website? WordPress versus Joomla – picking the right CMS for your needs. Need to migrate your website from Joomla to WordPress? It can be done. Deeper dive into the WordPress v Joomla stats mentioned: https://kinsta.com/blog/joomla-vs-wordpress/
Digital marketing ROI – paying to play is part of the attention game, but which platform has inflated pricing and which one is undervalued? Important clarification on Amazon’s retreat from Google AdWords was officially reported pulling ad spend in May 2018. https://adage.com/…/amazon-stops-buying-prized…/313477/