Inclusion Now

Situation: RBOA worked on behalf of the Florida Developmental Disabilities Council (FDDC) to develop and implement a strategic communications plan for a statewide campaign focusing on the inclusion of individuals with developmental disabilities in schools, workplaces and communities.  The mission of the Inclusion Now campaign was to create public awareness of the inclusion movement and develop understanding and acceptance of individuals with developmental disabilities.

Action: RBOA began by developing messages focusing on the key areas of education, business and the community.  These messages were carried out in extensive press materials, a 12-minute video, a multimedia presentation, brochures, advocacy materials and development of a speakers’ bureau.

Outcome: The Inclusion Now campaign garnered positive and comprehensive media coverage, with more than five million media impressions statewide and an advertising value of more than $525,000.  The 12-minute video produced by RBOA – and used extensively in presentations by advocates – won a Golden Image Award from the Florida Public Relations Association.